Ever since the lure of gold in the 1860s, people from around the globe have been flocking to the West Coast of New Zealand’s South Island. The economy exploded during the gold rush years, crashed when it ended and has bumped along with the emergence of lesser industries of flax milling, timber milling and stabilised somewhat through dairying and now tourism.
It is currently the fastest growing regional economy in the New Zealand. The Coast took an economic hit with the 2002 decision by the federal government to halt native timber logging, but it is again finding its way to prosperity through the relatively new industry of tourism, the booming dairy industry and its old stalwarts - coal and gold mining.
All along the Coast evidence of investment and development is evident, houses are being renovated, fresh paint and
home extensions, new sub-divisions and businesses catering to the burgeoning tourist industry are opening their doors to the world. Projections by Statistics N.Z. show no end in sight for the popularity of the region for overseas visitors and domestic travellers alike.
The free and easy West Coast lifestyle and relatively inexpensive real estate allows people to establish quirky businesses to pursue their passions and make a living by doing exactly as they please… you’ll find all sorts of unusual business ventures,
curiosity shops, galleries and artisans along the West Coast and in them you’ll find people filled with the contentment
and happiness that only comes from following your dreams.
Maori discovered the West Coast around 700 years ago and it was later explored by intrepid men like Charles Brunner and Charlie Douglas, who ventured into the unknown and reported on its mystery. Gold and coal mining, flax milling, sphagnum moss collection and the timber and dairy industries then developed the Coast. Today people come to appreciate the Coast’s natural beauty rather than to plunder its natural wealth… nature has finally triumphed over man.
“Toitu he kainga; whatu-ngarongaro he tangata”
“People come and go, but the land endures.”
To maximise your enjoyment of the West Coast, take your time, slow down to match the pace of life and work with the weather…
if it is raining, which it occasionally does on the Coast, visit any of the numerous museums and delve into the region’s fascinating history, check out the many art galleries, visit Shantytown, a replica 19th century gold rush town, drop in at a local pub and have a chat with a friendly “Coaster,” go underground and explore a limestone cave system… pretty soon, the sun will again be shining
and you can resume your outdoor adventures. If you take plenty of time and work with the Coast,
the Coast will work with you and you’ll have the time of your life.
“We have a great deal of disagreeable weather, and a small proportion of bad weather, but in no part of the world,
I believe, does Nature so thoroughly understand how to make fine days as in New Zealand.”
(Lady Barker 1870)
The diversity in scenic beauty is a feature of the West Coast, around every bend awaits a stunning new vista.
The Southern Alps are petrified Gods to the Maori people…t ravelling along the West Coast is a spiritual experience.
As you observe the mountains, forests, cloud formations, crashing waves, rocky outcrops and raging rivers, it often seems like the scenery is watching you… yes, it is very easy to accept that the West Coast is where the Gods of nature live.
There are faces in the clouds, in the landscape and the dense forest, these are the Gods watching over and protecting travellers
as they pass, please enjoy, but respect our sacred coast.